Why go mobile?

Fact: 11 million The number of Australians using mobile internet today

Reality: 95.00% Number of businesses without a mobile website

Key Reason: It’s too hard. I don’t know where to start with mobile.

Solutions: The best way to start is to have a mobile website.

BUSINESS is failing to capitalise on the explosion of smartphone use with just five per cent of smaller operators having a specific mobile site.

Although mobile internet usage has surged 3000 per cent in three years and almost half of Australians are using a mobile phone to access the internet, business owners are missing out on the lucrative market by failing to embrace online selling in general.

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For travel specifically, the usage of smartphones by leisure and business travellers is growing at an unprecedented rate.

Rob Torres
Head of Travel, Google

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Travellers are going to feel more empowered than ever as 2011 progresses. Google reports 300,000 new Android activations per day and eMarketer notes that 50% of all new internet connections worldwide are coming from mobile devices.

The number of searches in the travel category via a mobile device continues to rise this year; the percentage of queries coming from mobile devices now makes up 19.5% of all hotel queries.

Quite notably, people aren’t just searching with mobile; they are actually completing transactions from their devices.

eyefortravel, May 2011

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We see mobile websites as a no-brainer opportunity for marketers to create a mobile-specific landing page that customers are turning to in increasingly greater numbers.

Rob Torres
Head of Travel, Google

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If a company has a desktop website, it should seriously consider a mobile site.

Whether a company likes it or not, their customers are already going to their website using their phones.

Mike Putnam
Director of mobile product at TripAdvisor

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