Fact: 11 million The number of Australians using mobile internet today
Reality: 95.00% Number of businesses without a mobile website
Key Reason: It’s too hard. I don’t know where to start with mobile.
Solutions: The best way to start is to have a mobile website.
BUSINESS is failing to capitalise on the explosion of smartphone use with just five per cent of smaller operators having a specific mobile site.
Although mobile internet usage has surged 3000 per cent in three years and almost half of Australians are using a mobile phone to access the internet, business owners are missing out on the lucrative market by failing to embrace online selling in general.
Read the full story click here
| For travel specifically, the usage of smartphones by leisure and business travellers is growing at an unprecedented rate.
Rob Torres |
|
Travellers are going to feel more empowered than ever as 2011 progresses. Google reports 300,000 new Android activations per day and eMarketer notes that 50% of all new internet connections worldwide are coming from mobile devices. The number of searches in the travel category via a mobile device continues to rise this year; the percentage of queries coming from mobile devices now makes up 19.5% of all hotel queries. Quite notably, people aren’t just searching with mobile; they are actually completing transactions from their devices. eyefortravel, May 2011 |
|
We see mobile websites as a no-brainer opportunity for marketers to create a mobile-specific landing page that customers are turning to in increasingly greater numbers. Rob Torres |
|
If a company has a desktop website, it should seriously consider a mobile site. Whether a company likes it or not, their customers are already going to their website using their phones. Mike Putnam |
